Hello

13 + of years building complex digital products used by millions

Clarity Trust Scale ConfidenceResilienceEngagement

I,m Luiza

I design experiences around how users actually think behave and decide.

I simplify complexity and shaping products through:

behaviour driven decision making

research led and hand on design

fast to contex, fast to impact

global and multi-market experience

systems-minded. decision focused

tested and reusable frameworks and operating models

low risk delivery through early validation

finance, insurance and retail knowledge

13 + years
building products used by millions

behaviour driven decision making

research led and hand on design

global and multi-market experience

Systems-minded. decision focused

tested and reusable frameworks and operating models

low risk delivery through early validation

finance, insurance and retail knowledge

fast to contex, fast to impact

Work

Work

Product Redesign

AVON | London, UK

Completely revamp a web-based B2C digital platform that drives business growth, supporting users in 24 countries to manage their teams to maximize earnings and productivity.

App registration & Onboarding

AXA | Hong Kong

Rethink the registration flow to introduce key features and address usability issues leading to high drop-off rates and negative reviews in the app stores.

Sales Funnel Prototype

AXA/HSBC | HONG KONG

Prototype the end-to-end product page and sales funnel for a new, co-branded business insurance, to validate and refine the journey with real users, ensuring the funnel delivers the maximum number of conversions and leads.

Product Redesign

AVON | London, UK

Complete revamp of a web-based B2C digital platform that drives business growth, supporting users in 24+ countries to manage their teams to maximize earnings and productivity.

Product Redesign

AVON | London, UK

 

Product Redesign

AVON | London, UK

Complete revamp of a web-based B2C digital platform that drives business growth, supporting users in 24+ countries to manage their teams to maximize earnings and productivity.

eHealth Card

AXA | Hong Kong

App registration & Onboarding

AXA | Hong Kong

Rethink the registration flow to introduce key features and address usability issues leading to high drop-off rates and negative reviews in the app stores.

Sales Funnel Prototype

AXA/HSBC | HONG KONG

Prototype the end-to-end product page and sales funnel for a new, co-branded business insurance, to validate and refine the journey with real users, ensuring the funnel delivers the maximum number of conversions and leads.

13+ years

I’m Luiza. I design complex digital product around how users actually think behave and decide

13 + years building products used by millions