Hello

I’m Luiza. I design complex digital products around how people actually think, behave and decide.

TrustClarityScaleConfidenceResilience

12 + years building products used by millions

Research-led and hands-on

Behaviour-driven decision making

Early validation, lower-risk delivery

Reusable frameworks and operating models

Global, multi-market experience

Fast to context, fast to impact

Work

Product Redesign

AVON | London, UK

Completely revamp a web-based B2C digital platform that drives business growth, supporting users in 24 countries to manage their teams to maximize earnings and productivity.

App registration & Onboarding

AXA | Hong Kong

Rethink the registration flow to introduce key features and address usability issues leading to high drop-off rates and negative reviews in the app stores.

Sales Funnel Prototype

AXA/HSBC | HONG KONG

Prototype the end-to-end product page and sales funnel for a new, co-branded business insurance, to validate and refine the journey with real users, ensuring the funnel delivers the maximum number of conversions and leads.

Product Redesign

AVON | London, UK

Complete revamp of a web-based B2C digital platform that drives business growth, supporting users in 24+ countries to manage their teams to maximize earnings and productivity.

Product Redesign

AVON | London, UK

 

Product Redesign

AVON | London, UK

Complete revamp of a web-based B2C digital platform that drives business growth, supporting users in 24+ countries to manage their teams to maximize earnings and productivity.

eHealth Card

AXA | Hong Kong

App registration & Onboarding

AXA | Hong Kong

Rethink the registration flow to introduce key features and address usability issues leading to high drop-off rates and negative reviews in the app stores.

Sales Funnel Prototype

AXA/HSBC | HONG KONG

Prototype the end-to-end product page and sales funnel for a new, co-branded business insurance, to validate and refine the journey with real users, ensuring the funnel delivers the maximum number of conversions and leads.