Hello

13 + years of building complex digital products used by millions

Clarity Trust Scale ConfidenceResilienceEngagement

I’m Luiza

I design around how users think, behave and decide.

I get things done with clarity, momentum and calm, moving comfortably between strategy and hands-on execution.

  • Behaviour-led design
  • Hands-on researcher

  • Global markets

  • Finance, insurance and retail experience

  • Senior stakeholder influence

  • Enterprise & regulated products

  • Systems thinking at scale

  • Low-Risk Delivery

  • Federated, centralised or hybrid teams

⋅ Commercial mindset  ⋅ Behavioural science-led  ⋅ Fast to context ⋅  Fast to impact ⋅ Commercial mindset  ⋅ Behavioural science-led  ⋅ Fast to context ⋅  Fast to impact 

Work

 Work samples

james a. depp

Marketing Officer
james a. depp

“I’ve been using the services of XYZ Company for my business, and I’m thoroughly impressed. Their professionalism and dedication to customer satisfaction are unmatched. Sed tempore dui ipsum. They truly understand our needs and go above and beyond to deliver exceptional results. I’m grateful to have found such a reliable partner.”

david s. thomas

Founder & CEO
david s. thomas

“I’ve been using the services of XYZ Company for my business, and I’m thoroughly impressed. Their professionalism and dedication to customer satisfaction are unmatched. Sed tempore dui ipsum. They truly understand our needs and go above and beyond to deliver exceptional results. I’m grateful to have found such a reliable partner.”

emily r. paisley

Application Developer
emily r. paisley

“I’ve been using the services of XYZ Company for my business, and I’m thoroughly impressed. Their professionalism and dedication to customer satisfaction are unmatched. Sed tempore dui ipsum. They truly understand our needs and go above and beyond to deliver exceptional results. I’m grateful to have found such a reliable partner.”

Work

Product Redesign

AVON | London, UK

Completely revamp a web-based B2C digital platform that drives business growth, supporting users in 24 countries to manage their teams to maximize earnings and productivity.

App registration & Onboarding

AXA | Hong Kong

Rethink the registration flow to introduce key features and address usability issues leading to high drop-off rates and negative reviews in the app stores.

Sales Funnel Prototype

AXA/HSBC | HONG KONG

Prototype the end-to-end product page and sales funnel for a new, co-branded business insurance, to validate and refine the journey with real users, ensuring the funnel delivers the maximum number of conversions and leads.

Product Redesign

AVON | London, UK

Complete revamp of a web-based B2C digital platform that drives business growth, supporting users in 24+ countries to manage their teams to maximize earnings and productivity.

Product Redesign

AVON | London, UK

 

Product Redesign

AVON | London, UK

Complete revamp of a web-based B2C digital platform that drives business growth, supporting users in 24+ countries to manage their teams to maximize earnings and productivity.

eHealth Card

AXA | Hong Kong

App registration & Onboarding

AXA | Hong Kong

Rethink the registration flow to introduce key features and address usability issues leading to high drop-off rates and negative reviews in the app stores.

Sales Funnel Prototype

AXA/HSBC | HONG KONG

Prototype the end-to-end product page and sales funnel for a new, co-branded business insurance, to validate and refine the journey with real users, ensuring the funnel delivers the maximum number of conversions and leads.