Hello
I’m Luiza, an experienced product designer based in London, I use the power of design to create
EfortlessPowerfulBoldInclusiveGame ChangingSmartCompetitiveAccessibleLovedIntuitive Products
Hello
I’m Luiza.
I design complex digital products where trust, clarity and scale matter. ⤵
Testing assumptions early and shaping solutions around how people actually think, behave and decide.
a bit about mNothing plays to my skills better than design.I thrive defining what ‘best’ looks like, strategising, visualising, validating and refining ideas before bringing them to market.
I’m a strategic thinker who knows how to use design as differentiator and a multiplier to drive impactful outcomes for users and businesses alike.
about me
Why?
Nothing plays to my skills better than design.
I thrive defining what ‘best’ looks like, strategising, visualising, validating and refining ideas before bringing them to market.
I’m a strategic thinker who knows how to use design as differentiator and a multiplier to drive impactful outcomes for users and businesses alike.
What?
I set up pragmatic frameworks that enable designers to leverage the right tools and methodologies to swiftly identify friction points, uncover user motivations, and analyze qualitative and quantitative data to correclty interpret behaviors, identify opportunities, and rigorously validate solutions through iterative design and testing.
I have a natural ability to lead, mentor and motivate, strategically aligning resources, prioritizing initiatives, and fostering a cohesive and dynamic environment, I empower teams to navigate challenges and deliver exceptional outcomes without hesitation or delay.
How?
From concept to go-live, I simplify and synthesises complex challenges into clear, actionable, and measurable solutions
I engage stakeholders at all levels, articulating design solutions and securing buy-in.
I lead, mentor and motivate
I align resources, prioritise initiatives,, I empower teams to navigate challenges and deliver exceptional outcomes without hesitation or delay.
About me
Why?
Nothing excites me more than finding novel solutions to complex problems. Through its competitive yet collaborative nature design feeds my curiosity and enables me to be the glue between people, ideas and technology.
I am ego-free, self-driven, and very pragmatic and I thrive in fast-paced environments that nurture initiative, focus and devotion to deliver the optimal balance between form and function.
Over the past 10+ years, I have worked on a wide range of design-led projects in Europe, UK and Asia, across different organisational cultures and disciplines to bring products to life. Big or small, each project has provided a different challenge and added to my skill set.
What?
I help companies use design as a differentiator and multiplier to build competitive products that drive growth and stand out in an increasingly crowded marketplace.
I have solid experience designing for both web and native, managing all aspects of product design from user research to prototyping to post go-live refinements.
I enjoy building synergy with other disciplines by creating a open, safe and inclusive design culture where initiative, autonomy, creative and critical thinking, continuous feedback and input are the norm.
How?
I use tangible outputs like storyboards, journey maps, and prototypes to create an immersive space where design, data, engineering and business can come together to visualise and evolve ideas.
I think holistically and act pragmatically, ensuring design methodologies are used timely and effectively to deliver the best possible outcome.
I strongly believe design is a team game and the sum of all contributors I do not settle for average and I see each iteration as an opportunity to push the bar and encourage everyone to do the same
Work
Case Studies
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Get In Touch
If you need help with your project, want to learn more about me or you are a fellow designer just wanting to chat, drop me a line.