Nothing excites me more than finding novel solutions to complex problems. Through its competitive yet collaborative nature design feeds my curiosity and enables me to be the glue between people, ideas and technology.

I am ego-free, self-driven, and very pragmatic and I thrive in fast-paced environments that nurture initiative, focus and devotion to deliver the optimal balance between form and function.

Over the past 10+ years, I have worked on a wide range of design-led projects in Europe, UK and Asia, across different organisational cultures and disciplines to bring products to life. Big or small, each project has provided a different challenge and added to my skill set.

I help companies use design as a differentiator and multiplier to build competitive products that drive growth and stand out in an increasingly crowded marketplace.

I have solid experience designing for both web and native, managing all aspects of product design from user research to prototyping to post go-live refinements.

I enjoy building synergy with other disciplines by creating a open, safe and inclusive design culture where initiative, autonomy, creative and critical thinking, continuous feedback and input are the norm.

I use tangible outputs like storyboards, journey maps, and prototypes to create an immersive space where design, data, engineering and business can come together to visualise and evolve ideas.

I think holistically and act pragmatically, ensuring design methodologies are used timely and effectively to deliver the best possible outcome.

I strongly believe design is a team game and the sum of all contributors I do not settle for average and I see each iteration as an opportunity to push the bar and encourage everyone to do the same