Hello
I’m Luiza, an experienced product designer based in London, I use the power of design to create
EfortlessPowerfulBoldInclusiveGame ChangingSmartCompetitiveAccessibleLovedIntuitive Products
Hello
I’m Luiza, an experienced product designer based in London. I use the power of design to create
EfortlessPowerfulBoldInclusiveGame ChangingSmartCompetitiveAccessibleLovedIntuitiveFunctionalInnovative Products
About me
Why?
Nothing excites me more than finding novel solutions to complex problems. Through its competitive yet collaborative nature design feeds my curiosity and enables me to be the glue between people, ideas and technology.
I am ego-free, self-driven, and very pragmatic and I thrive in fast-paced environments that nurture initiative, focus and devotion to deliver the optimal balance between form and function.
Over the past 10+ years, I have worked on a wide range of design-led projects in Europe, UK and Asia, across different organisational cultures and disciplines to bring products to life. Big or small, each project has provided a different challenge and added to my skill set.
What?
I help companies use design as a differentiator and multiplier to build competitive products that drive growth and stand out in an increasingly crowded marketplace.
I have solid experience designing for both web and native, managing all aspects of product design from user research to prototyping to post go-live refinements.
I enjoy building synergy with other disciplines by creating a open, safe and inclusive design culture where initiative, autonomy, creative and critical thinking, continuous feedback and input are the norm.
How?
I use tangible outputs like storyboards, journey maps, and prototypes to create an immersive space where design, data, engineering and business can come together to visualise and evolve ideas.
I think holistically and act pragmatically, ensuring design methodologies are used timely and effectively to deliver the best possible outcome.
I strongly believe design is a team game and the sum of all contributors I do not settle for average and I see each iteration as an opportunity to push the bar and encourage everyone to do the same
Practical Skills
 Design Management
- Timely and effective alignment and collaboration with business, data, product & engineering at key stages of development
- data-informed decisions
- design success metrics & ROI monitoring
- design process optimisation ( standardised tools & frameworks)
- brand level design consistency (UI library/design system development)
- mentoring, empowering and developing designers/researchers
- managing 3rd party /freelance resources
Product Design
About me
Why?
Nothing excites me more than tackling complex problems and embracing new perspectives, Design puts me at the core of the problem, working with ever-changing user expectations in fast-paced environments. This challenges me to be both a visionary and a realist to find novel solutions to practical problems.
What I love most about design is its collaborative nature that enables me to be the glue between people, ideas, and technology.
Over the past 10+ years, I have worked on a wide range of design-led projects in Europe, UK, and Asia, across different organisational cultures and disciplines to bring products to life. Big or small, each project has provided a different challenge and added to my skill set.
What?
I help companies use design as a differentiator and multiplier, not settling for average products and experiences.
I focus on optimising existing areas, identifying gaps or conceptualising new features across web and native apps, managing all aspects and layers of the user experience to achieve the optimal balance between potential, form, and function.
From concept to post go-live refinements, I continuously push the bar, wearing many hats along the way. I love mentoring and motivating my team and I equally enjoy working hands-on alongside them.
How?
I use tangible outputs like storyboards, journey maps, and prototypes to create an immersive space where design, data, engineering and business can come together to visualise concepts, provide feedback and input.
I think holistically and act pragmatically, ensuring design methodologies are used timely and effectively to deliver the best possible outcome.
In practice I do a lot of:
Tools
UI Design
Data & Research
Collaboration
Tools I use
UI Design
Data & Research
Collaboration
Work
Case Studies
More Work Samples
Work
Project Samples
Here is a sample of projects I worked on ranging from discovery focus ones to end-to-end products
Responsive Navigation & Landing page
Project Summary
Develop a new navigation flow & a responsive landing page to introduce a newly launched insurance management web platform to new and existing users, while allowing them to quicly understand the differences between app and the web service to choose the right tool.
Contact
Get In Touch
If you need help with your project, want to learn more about me or you are a fellow designer just wanting to chat, drop me a line.