Digital Design work
Design has captivated me from a young age. Over time, I have nurtured my passion and turned it into a profession.My journey started as a graphic designer. I began by freelancing on small projects, and worked on everything ranging from logos and posters to large corporate projects.
Below are a few examples of projects I have worked on over time and really enjoyed.
Branding & Identity
Print/Packaging/Display
Lebebe – A Personal Project
In 2014 I started my own business making and selling teething jewellery made out of a child-safe and toxic-free silicone. I did everything from designing the jewellery, the website, the packaging and marketing materials.
The product was quite innovative at the time and filled a gap in the market due to its dual functionality as beautifully designed jewellery for mothers / parents and teething toy for babies. This led to a successful business in the UK with over 2000 necklaces sold via Etsy Marketplace, my own website, social media and local London stockists. Within a year, I was able to partner with a close friend and open a sister online store in Romania. When I relocated to Hong Kong at the end of 2015, I decided to close the UK business and focus on my career. The Romanian store is still in operation which remains a personal source of satisfaction and joy.
Running my own business was a great experience – one that has taught me a lot about the importance of seizing an opportunity at the right time, understanding your customer base, building a strong image and online presence.
